Meet Russell Hudson – Koolfog Premier Sacramento Partner

When you see an outdoor cooling system in the Sacramento Valley region, there’s a good chance that Russell Hudson has had a hand in it. Hudson is a go-to partner for local installation and service on Koolfog’s high-pressure misting pumps and accessories that provide outdoor cooling and comfort to commercial and residential clients.

Hudson has built a reputation in the Sacramento area as a seasoned contractor and owner of Hudson Construction, specializing in renovation and construction management. He is well-known throughout Sacramento’s craft-beer industry having successfully remodeled an established brewery and of course, the many pubs he’s outfitted with Koolfog misters. Prior to getting his own contractor’s license, Hudson worked as Superintendent for Nimbus Ponds supervising commercial projects including various shopping centers, business complexes, Wintun Tribal community in Cache Creek, Tribal Health Center in Oroville, Montano De El Dorado in El Dorado Hills, and The Fountains at Roseville.

The Fountains at Roseville project marked the first time Hudson was introduced to Koolfog and its misters and fountain fog effects. The centerpiece of the Fountains in Roseville shopping promenade is a “spectacular dancing fountain”, a destination for gathering. This magnificent outdoor fountain features water jets, lights, and fog synchronized to music and choreographed to move with the rhythm of the songs. Hudson worked to integrate the automated systems and install Koolfog fog rings to create billows of fog during the “main show”. Since then, Hudson has worked with Koolfog’s team as a reseller and installation contractor bridging landscape and architectural enhancements to clients via misters and fog.

 One of the most challenging Koolfog projects Hudson has encountered is a large equestrian property that houses two animal shelters and stables. The two shade structures are located in pastures adjacent to a barn with horse paddocks. The idea is to provide temperature-controlled cooling for horses as they seek refuge. A motion detector automatically turns on the misting system to cool the horses as they rest. The overall system required two misting pumps located in different areas (with trenching into a pasture) as well as automated program controls to manage multiple cooling zones. It’s these types of challenging designs, learning new things, and helping others that motivates Hudson. 

During the past two years, Hudson has brought his industry knowledge of Sacramento’s hospitality industry to collaborate on the design and sales of outdoor misting systems to restaurant sidewalks, parklets, patios, and courtyards. As restaurants were forced to serve guests in outdoor spaces, new ideas and technologies were embraced to make dining outside the “new normal”. Most of these outdoor dining spaces are now here to stay. According to Hudson, “I’m proud that Koolfog systems can be a cost-effective outdoor cooling solution to help with restaurant recovery as well as contribute to the economy. Working to create misted environments in micro-climates in beer gardens, café’s, pubs, bistro’s as well as upscale restaurants is fulfilling and a reminder that we can find and bring enjoyment by enhancing environments with mist.”

Hudson’s handywork can be enjoyed at unique venues such as Device Brewery, Urban Roots Brewing & Smokehouse, and Midtown’s Cantina Alley, to name a few. He’s also worked closely with the Selland Family Restaurants, including the Selland’s Market-Café on

Broadway, a favorite haunt where Hudson enjoys dining under the misters, himself. “It’s been a blessing to provide them with quality service and a quality installation to promote their business.”

About Michelle Roe

From ‘A’ for movie star Ashley Judd to ‘Z’ for fashion designer Zang Toi, former Marketing/Creative Director, Michelle Arzino Roe has covered entertainment, fashion, food, and travel with her written words having graced the pages of Palm Springs Life Magazine, Desert Publication’s 90 Days of Summer, Empire Polo Lifestyle Magazine, the book, Encountering Women, as well as various California media outlets. Her articles for Koolfog focus on the lifestyle benefits of Koolfog misting systems at amusement parks, restaurants, hotels and public events as well the valuable impact in various other industries.